About us » EM-Focus

About EM Focus

EM Focus — your trusted financial partner on the path to growth and stability.

We help small and medium business owners solve key financial challenges:

Free up time from operational routine and constant “firefighting”
Bring order to finances and move from guesswork to a clear, data-driven view of the business
Clearly identify where money is leaking and what truly drives profit
Avoid cash flow gaps and unexpected expenses
Access CFO-level financial strategy — without the cost of a full-time hire

EM Focus provides fractional CFO services: an experienced financial director works with your business, fully engaged and with a strategic mindset.

With us, your business becomes:

Transparent — clear visibility into profits and losses
Controllable — realistic financial planning and expense oversight
Resilient — ready for negotiations with banks and investors
Growth-ready — scaling predictably and sustainably

EM Focus is not just accounting. It’s financial strategy for your business’s long-term success.

Our Experience and Expertise

Engineering and construction
Logistics services
Metallurgy and manufacturing
Energy and investments
Agribusiness
B2B and B2C services

Company Management

Elena Myunts — CEO, EM Focus. Over 25 years of experience in corporate finance, including 15+ years in senior leadership roles at major corporations: Gazprom, RUSAL, BASEL, Spetsstroy Russia, as well as successful work with SMEs in Dubai, UAE.

Work Experience

2024–2025, Dubai, UAE: General Manager, Avidan Concierge Services L.L.C.
Key responsibilities: Launching the business in the Middle East, market entry and promotion, operational management. First client acquired within 6 months.
2023–2024, Dubai, UAE: Executive Manager, AC Business Experts DMCC
Key responsibilities: Business process audit and redesign, management of a multinational team, optimization of documentation workflows.
2019–2023, Moscow, Russia: CFO / Deputy CFO, INTENS ENGINEERING / GRM GROUP / Voronezh Aqua
Key responsibilities: Design and implementation of management accounting and shareholder reporting systems; 10× increase in credit facility; launch of treasury operations with special-purpose accounts; standardization of business processes and tender procedures.
2017–2019, Moscow, Russia: Department Head, Gazprom Group (Gazpromtrans)
Key responsibilities: Reduction of accounts receivable, revenue control, automation of client reconciliations.
2012–2016, Moscow, Russia: Department Head, Gazprom Group (Gazprom Investproject)
Key responsibilities: Planning and tracking of capital expenditures (CAPEX).
15 years of career progression in financial management: earlier roles at Ulba Metallurgical Plant, RUSAL, Basic Element, Spetsstroy Russia — from economist-engineer to Deputy CFO.
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Case examples

2024: International market entry
Company registration in Dubai, corporate bank account opening, trademark registration. First client acquired within 6 months.
2022: Funding justification
Increased bank financing limit from RUB 1 billion to RUB 10 billion.
2020: Treasury optimization
Improved treasury operations efficiency by 15% through standardization of payment approval and cash flow planning processes.
2019: Management reporting system implementation
Developed and implemented a management reporting system from scratch in 2 months for a company with RUB 5 billion turnover.
2018: Accounting automation and transparency
Automated client reconciliations: reduced approval cycle by 30% and decreased accounts receivable by 15%.
2005: RUSAL reporting transformation
Designed and implemented the methodology to transition the entire RUSAL holding’s management reporting from RAS to GAAP — a key element of IPO preparation.